Systems Thinking Assessment 1 Part A

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Organizational background

In this, there is a need to include an organizational background of the organization that you have selected for Critically evaluating the paradigms of Systems Thinking conceptualization and its application to contemporary business issues. You can select any organization like PayTM. The background should include main points like founder of the company, main location, total revenue, and business.

For example:

PayTM is India based origin of e-commerce as well as digital wallet system. Total generated revenue includes 814 crores INR.

Issues faced by the selected organization

In this section, include the issues faced by the selected organization to deal with system thinking conceptualization as well as its application in the contemporary business.

For example:

With all the development, the organization is stuck between the occasional marketing scheme which focuses on promotional deals and the specific offers.

System thinking literature

In this you need to include review of various literatures on the aspect of system thinking in various issues and problems faced by the organization.  you also need to include intext citations of different authors.

For example:

(Cabrera, Cabrera, Powers, Solin & Kushner, 2018) states that system thinking is considered as the holistic approach that defines the interrelation between the different components of an organization.

Considering using systems thinking tools such as Rich Picture and CATWOE


It stands for customer, actor, transformation, world view, owners, and environment. CATWOE analysis will also aid One97 organizations in order to evaluate the possible challenges of organization as well as effective solution for mitigating the organizational issues.


In this section, information regarding the customers associated with the selected company is mentioned.

For example:

PayTM have acquired strong customer base due to variety of products and goods provided by them. Although, this company has made a significant mark in the market, but due to weak customer-based marketing strategies, the promotions of the company are gaining less customer satisfaction. Hence, the delay in the changing policy are resulting in rapid loss in its growth.


In this section, the actors of the system are represented such as Customer Relationship Information System which is suggested to the organizations because it can become an important actor for the organization.


This section includes the information regarding the transformation which should be made in the CRM for providing enhanced benefits. For example: For strengthening the customer satisfaction, PayTM is required to innovate their business model by making successful changes in their CRM information system. By innovating their marketing strategy and business model, the company can comply with their marketing world.

World view

The outcome with the Customer Relationship Management (CRM) information system will be redirected in the customer satisfaction rate of PayTM. Hence, the customer will get higher offers and rewards that will obsolete the barriers of occasional marketing.


This section will include the information about the owners of the company PayTM such as CEO, Senior product managers and founder.

For example:

Renu Satti (CEO)
Srikanishka Vadakattu (Senior product manager)
Vijay Shekhar Sharma (Founder)
Environment: This section will include information about the policies for maintaining security and privacy of the user’s information

For example:
· Privilege access policy
· Access control policy
· Acceptance user policy