KC7024 User Behaviour and Interaction Design Assignment

Individual assignment


KC7024 User Behaviour and Interaction Design Individual assignment

Assessment No: 1

KC7024|User Behaviour and Interaction Design

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KC7024 Individual assignment User Behaviour and Interaction Design Assignment


Assignment Scenario (Mobile Travel Guide)

A new regional Bed and Breakfast business is developing a new online presence based upon ‘Mobile First’ principles coined by Luke Wroblewski (2011), primarily for Smartphone and Tablet devices.

They have a database held on a server and includes the following tables/themes:

  • Information about the listed bed and breakfasts available to book.
  • Destination ideas.
  • Descriptions of the area.
  • Guides to local sites of interest, local history, shopping and local attractions.

The overall goal of this is to provide a positive user experience as customers search for, and book accommodation, which will use the information from the database. The system will need to promote and provide interesting background information for those who wish to know all about the bed and breakfast business and places they may wish to visit with practical help finding and booking activities.

The main information is sourced from the database however they would like information linked to or aggregated from other online services, for example, the National Trust, English Heritage etc. The stakeholder has also requested that information from social media feeds will be integrated helping to improve the sites currency and communication improving the customer experience.

The final requirement is location services, the location services will provide links via a Google API that can be viewed and will automatically display the location of a selected attraction, and an assortment of supporting resources such as photographs, short videos, and even quizzes and treasure hunts to be carried out at some of the places visited. Initially, the new online presence will cover the region in which the business is situated, but there is the possibility of producing support and information for other areas in the future.

The owner/stakeholder has provided you with the following links to support the project.

Assessment Tasks and mapping to learning outcomes

Please follow the instructions and provide evidence for each task.

Task 1 - Cognitive Walkthrough (Marks awarded 20%):

Firstly, based upon the case study requirements identify a core user need and scenarios (i.e., searching for something, assessing a product, communicating with the vendor etc.) which is consistent across the website. Secondly, use the Cognitive Walkthrough technique to map out the user journey based upon the user need and scenario, complete this for each site noting and comparing the number or steps, pages accessed and time taken to fulfil the need.

As you walk-through the applications evaluate the understandability and ease of learning from your perspective (as an expert reviewer), reflect on the following questions:

  • a. Will the user notice that the correct action(s) areas available?
  • b. Will the user associate the correct action with the effect to be achieved?
  • c. If the correct action is performed, will the user see that progress is being made toward the solution of the activity? (IPSA 2)

As an evaluator, you will try to construct a success story for each step based upon the user need. Identify any ‘common features of success’ within each application. When a success story cannot be told, construct a failure story, providing the criterion (using one or more of the questions above) and the reason why the user may fail. (KU1, PVA 1)

Task 2 – Information Behaviour Analysis (Marks awarded 20%)

Evaluate competitor applications through the lens of Information Behaviour theory and, in particular, Wilson’s General Model of Information Seeking Behaviour. You may wish to use the template provided to support the lectures on information behaviour as part of your work for this task. From your evaluations, go on to explain how these will influence your recommendations and test designs for your improved application. (KU1)

Task 3 - Interface Assessment - Heuristic Analysis (Marks awarded 20%):

Assess the competitors UI to inform and build a new site design, which will improve the user experience. In summary, we want you to apply recognised usability and design principles to identify potential features that will inform a new mobile interface. As you assess the interfaces consider the following:

  • a. Use the cognitive walkthrough to support the heuristic analysis. Walk-through the sites again and this time use the Nielsen’s 10 principles suggesting examples of good and bad design practice.
  • b. Suggest three ways in which the walk-through and heuristic analysis can improve interactivity and the presentation of information.
  • c. Using the research from Task 1 and 2 sketch out a new UI mapping out the user journey with supporting explanations to inform the design ideas.

Please note. You may wish to gain inspiration from the ‘comparators’ to aid the new design. (KU 1, IPSA 1)

Task 4 - Test Planning (Marks awarded 20%):

User interaction to further the UI design using the spatio-temporal thread applied within McCarthy and Wrights (2004) “Technology of Experience” framework. The space and time in which experiences take place with mobile applications and sites can influence an effect user behaviour for example, we talk of space in terms of public and personal places, and needing one's own space, this can impact on the way we walk with the device speeding up, standing still, and slowing down in a natural context.

  • a. In preparation for the testing of a new mobile site. Design four possible test cases, which will test real users and a natural context. Consider the situational context and prioritised activities to support an experiment. (IPSA 1)
  • b. Plan and design a test plan with clear aim, schedule, data gathering methods with justification of choice i.e. think aloud, observations, recording technologies and modes of analysis. (IPSA 1, 2)

Please note. This is just a planning document within the report, you do not have to test anything we just want you to propose a test plan that considers all of the above.

Task 5- Ethics in application development (Marks awarded 20%):

Examine the ethical and compliancy issues (laws, guidelines, codes of conduct) associated with:

  • The design of the app, including its social and emotional interactions with the user, and the handling of users’ personal data and privacy
  • Gathering data, such as via testing, observation and interviews
  • Analysing and reporting on your research findings (PV1, IPSA3)

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