MKT501 Marketing Management Segmentation, Target market

Charles Sturt University


MKT501 Marketing Management Segmentation, Target market

Assessment No: 3

MKT501|Marketing Management

Our Real
uni-icon
Student’s Score cards


MKT501 Marketing Management Segmentation, Target market

Assessment item 3 - Segmentation, Target market


Task

Assessment 2 is a presentation, and also a strong foundation for assessment item 3. The presentation should only include 10 -12 slides (excluding referencing and title page) and should not be more than 10 mins of narration.

1 page written summary/blurb of your consumer profile presentation- highlighting the key points (max 500 words)

Carefully choose an organisation that you are interested in (or work for) and one of their specific products. Imagine you a marketing consultant and you have been hired to review and make recommendations on their target audience.

Using the concepts of segmentation, targeting and positioning as a theoretical framework, and data from secondary market research, construct a primary audience for your chosen product and design a consumer profile.

Along with the brief one-page summary, the organization has requested a digital meeting where you will present your ideas to the chief marketing officer. To do this, you need to create a presentation, (i.e. PowerPoint with a voice-over narration) pitching your STP to the company.

Inside the presentation you need to include;

  • Definitions and descriptions of concepts of STP
  • A consumer profile for your chosen product
  • Recommendations for positioning statement.

Use your textbook and other theoretical sources and secondary research (be sure to have reviewed their latest marketing information- i.e. TVC/Youtube ad for their current STP strategy) as a starting point for your analysis to support and frame your argument.

Why invest in our services?

Only High Quality
Optimum quality

Our assignment help team is trained to provide you high quality writing services.

Reasonable Price of Each
High scores

High scores achieved by our students is a portrayal of our high quality online assignment help

Privacy and Security
Multiple reach

You can place your assignment order through 4 easy modes of communication

Order Now