MKTG6002/MKT600 Marketing Situation Analysis Assessment and Tutor Proposal

Situation Analysis


MKTG6002/MKT600 Marketing | Assessment 1: Situation Analysis

Assessment No: 1


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MKTG6002/MKT600 Marketing Situation Analysis


  • Discuss the value propositions, core brand values and buyer behaviour of your chosen organisation;
  • Analyse the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors);
  • Analyse the macro environment, that is, demographic, economic, natural, political, technological and cultural (DENPTC) forces to demonstrate their impacts on your chosen organisation's strategies/capabilities to serve the target market (s);
  • List the strengths, weaknesses, opportunities and threats (SWOT) as well as suggest appropriate strategies by incorporating the TOWS matrix to draw from strengths to capture opportunities, to overcome weaknesses and to defend from threats.

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