MRKT20052 Marketing Plan Assessment and Tutor Proposal
MRKT20052 Marketing Plan Assessment
Assessment No: 2
Student’s Score cards
Ohnsman, A. (2018). Would-Be Tesla Semi Rival Thor Gets Rolling With Electric UPS Trucks. Retrieved from: https://www.forbes.com/sites/alanohnsman/2018/07/31/would-be-tesla-semi- rival-thor-gets-rolling-with-electric-ups-trucks/#13a828694d72 Introducing the Vulcan II: The first 3D-printed home in America. Retrieved from: https://www.iconbuild.com/ Vollebak (2019). Solar Charged Jacket. Part running jacket. Part high tech toy. Winner of TIME’s Best Inventions of 2018. Retrieved from: https://www.vollebak.com/product/solar-charged-jacket/ Curiouser Products Inc. (2019). The Mirror. Retrieved from: https://www.mirror.co/
|#1||Ohnsman, A. (2018). Would-Be Tesla Semi Rival Thor Gets Rolling With Electric UPS Trucks. Retrieved from: https://www.forbes.com/sites/alanohnsman/2018/07/31/would-be-tesla-semi- rival-thor-gets-rolling-with-electric-ups-trucks/#13a828694d72|
|#2||Introducing the Vulcan II: The first 3D-printed home in America. Retrieved from: https://www.iconbuild.com/|
|#3||Vollebak (2019). Solar Charged Jacket. Part running jacket. Part high tech toy. Winner of TIME’s Best Inventions of 2018. Retrieved from: https://www.vollebak.com/product/solar-charged-jacket/|
|4||Curiouser Products Inc. (2019). The Mirror. Retrieved from: https://www.mirror.co/|
Recommended structure of the report:
The title page will include the title of your assignment, name of the business/product you prepared your marketing plan for, your name, student ID, campus, lecturer/tutor name, unit name and code and word count from Introduction to References.
Table of contents: The table of contents will present each section of the report, including sub-headings, with their appropriate page number(s). Sections should be numbered with page number (e.g. 1.0 Introduction on page 1). Pages prior to the introduction should use lower 1 case Roman numerals such as i, ii, iii, iv.
The executive summary contains the key points of the whole report in 3-5 paragraphs written on a single page. This is not an introduction to your assignment, ensure to present a summary of key findings of the entire report. Hint: write this last! Introduction: The introduction section should provide background information of the selected company and its product or service and explain what sections will be included in the report.
Discussion of the segmentation, targeting and positioning approach. Discuss the potential customer segments for your product or service and which one(s) you wish to target with good justifications. Also, discuss the desired positioning for the product or service and develop a clear positioning statement.
Clearly identify the problems the product will face when introduced in the Australian market in 2020 based on the situation and customer analysis. Is it a lack of awareness, pricing, distribution or other problems?
Set 3 to 5 marketing objectives. Relate the objectives to your problem statement, situation and customer analysis. All objectives should be described using the SMART approach.
Marketing mix strategy:
Cover product, price, promotion and place aspects for your product.
This section should cover specific effectiveness measures for each strategy, overall control measures for the marketing plan, and contingency actions should also be identified. Measures need to be actually measurable in some way.
Your budget allocation should be reasonable. It should also linked to the objectives and the marketing mix strategy.
Includes a summary of the key points of your report.
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