College Assignment: SBM4301 Innovation, trend and management

SBM4301 Innovation and New Technologies

Asia pacific International College

SBM4301 Innovation, trend and management

Assessment No: 3

SBM4301|Innovation and New Technologies

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College Assignment: SBM4301 Innovation, trend and management


You will choose one existing incumbent that is being beaten by a challenger in business. In other words, identify and choose one incumbent that is struggling to survive in the market. Conduct a thorough analysis of the current conditions of this incumbent by referring to following relevant strategic analysis frameworks:

  • Porter’s Five Forces Model (refer to lecture 7)
    • Degree of existing rivalry
    • Threat of potential entrants
    • Bargaining power of suppliers
    • Bargaining powers of buyers
    • Threat of substitutes
  • Stakeholders analysis (refer to lecture 7)
    • Strategic stakeholder analysis
    • Normative stakeholder analysis
  • Porter’s Value Chain Model (refer to lecture 7)
    • Primary activities
    • Support activities
  • PESTEL (Political, Economic, Social, Technological, Environmental, Legal),
  • SWOT (Strength, Weaknesses, Opportunities and Threats)
  • Technology cycle (refer to lecture 4)
    • Era of ferment
    • Era of incremental change
  • The Utterback and Abernathy Model or 3 Phases of innovation model (refer to lecture 4)
    • Fluid Phase
    • Transitional Phase
    • Specific Phase
  • The McKinsey 7-S Model
    • Hard elements (Strategy, Structure, System)
    • Soft element (Shared Values, Skills, Style and Staff)

You will have to use at least 4 strategic analysis frameworks, identify and evaluate the current position of the incumbent and synthesise the findings. The first one (Porter’s Five Forces Model) is compulsory. In technology cycle and 3 phases of Innovation model, you will have to explain at which phase does the current position of the incumbent of your choice fall on. After assessing the incumbent’s current position, provide a detailed solution for this incumbent to re-emerge in the market. The solution has to be linked to innovation and new disruptive technologies. This will help you to explain about the firm’s strategic intent. This solution should help you to identify and explain resources and capabilities required by the incumbent that helps to close the gap between its current position and its strategic intent. As part of your assessment, you will have to create a mind map to show the possible solutions.

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