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Strategic Management Analysis of Movio

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Task 1: Identification of the Company’s strategy and Key success Factors

1. Actions to strength firm’s bargaining position with suppliers- Movio undertakes the strategy of customer loyalty member programs for its suppliers and others stakeholders.
2. Action to gain the sales and market share- The methods used for acquiring the market share and sales is by undertaking effective data capture process and promoting the products/services of the company through social media and mobile integration.
3. Actions to enter new products- For entering the new products, the company undertakes customers lifetime value analysis and then enter the new products as per needs of customers.
4. Actions to capture emerging opportunities- For acquiring the emerging opportunities, Movio experts are hired who are responsible for refreshing the loyalty programs and undertaking business resource planning.
5. Actions to strengthen competitiveness- Movio adopts personalized retention strategy for the employees and members of the organization in order to attain the competitive advantage over others.
6. Actions used in managing R$ D- The actions used by the company for managing its research ad development is creation of the science capabilities and undertaking campaign analysis to know more about the customers and their expectations.

Task 2. Business Competitive Strength Analysis

Another important mechanism for undertaking strategic management analysis of Movio is to understand the competitive strength of the organization.

Importance weight (1-low, 2- moderate, 3- high), (rating scale: 1 = very weak, 10 = very strong)

 

 

 

Movio

 

Hollywood branded

 

Vista Group

 

Key Success Factor/ Strength Measure

Importance

Weight

 

Strength

Rating

 

Weighted score

Strength

Rating

 

Weighted

Score

 

Strength

Rating

 

Weighted

Score

 

Quality/product

performance

 

3

8

24

10

30

8

24

Reputation/image

3

7

21

10

30

7

21

Manufacturing capability

2

6

12

9

18

6

12

Technological skills

 

3

10

30

9

27

5

15

Dealer network/distribution capability

 

2

6

12

10

20

4

8

New product innovation capability

 

3

8

24

8

24

9

27

Financial resources

2

9

18

10

20

10

20

Customer service capabilities

 

3

8

24

10

30

8

24

Total importance weights

 

21

62

165

76

398

57

151

Overall weighted competitive strength rating

 

 

 

2nd rank

 

1st rank

 

3rd rank

3. Evaluate the Competitive Advantage of your company:

In order to evaluate the strategic management analysis of the organization, it is necessary to evaluate the competitive advantage of company. For doing this VRIO analysis is good option-

 

Resource/Capacity

Valuable

Rarity

Imitable

Organizational

Level of competitive advantage

Highly experienced experts

Yes

Yes

yes

yes

Sustainable competitive advantage

Loyalty programs

Yes

Yes

No

yes

Parity competitive advantage

Personalized retention strategy

Yes

Yes

Yes

Yes

Sustainable competitive advantage

4. Application of winning corporate strategy test and recommendation for diversification:

A) External fit

PESTLE
1. Political factors/legal factors- The companies operating in the marketing industry should follow the political and legal acts governing this industry in New Zealand. Some of the Acts are Comedians and Comedy Acts, Occupational safety and health Acts etc.
2. Economic factors- The expected economic growth of New Zealand is around 2.6 % by the year 2020 as in New Zealand there is very slowing private consumption etc. The GDP of the country is NZD 230.628 billion and the contribution of entertainment industry is very minimal around 5-6%.
3. Technological factors- There are many technological innovations for the entertainment industry such as AI and virtual reality.
4. Social factors- Some of the social factors that influences the entertainment industry are demands and needs of the cinema viewers and increase number of populations that is expected to reach 5.115 million by 2022.
5. Environmental factors- The organizations in entertainment industry are also expected to follow environmental rules and regulations imposed by New Zealand government.

B) If company chooses for related diversification then Movio could opt for providing technological solutions as well in addition to the marketing solutions which would be helpful for the organization to gain more market share.

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