Communication is the essence of social activity and is essential for its proper functioning. Good communication improves the competitiveness of the society, its adaptation to changes in the environment, facilitates the achievement of the objectives and goals established, satisfies the needs of the participants, coordinates and controls the activities and fosters a good motivation, commitment, responsibility, involvement and participation of its members and a good integrating climate.
Communication is essential in any kind of social activity, one of the essential factors for it to function and develop properly. Any human activity is developed through communication and the companies themselves, as they have become more complex and diversified their radius of action, have understood that it is one of the most important elements for their own development. In the digital age, in which social channels allow interactions at a previously unknown speed, communication in the company acquires much more important importance.