1. Discuss value propositions, core brand values and buyer behavior of your chosen organisation;
2. Analyse the micro-environment (the company, suppliers, intermediaries, relevant publics, customers and competitors);
3. Analyse the macro-environment, that is, demographic, economic, natural, political, technological and cultural forces to demonstrate their impacts on your chosen organisations strategies/capabilities to serve the target market (s);
4. List strengths, weaknesses, opportunities, and threats as well as suggest appropriate strategies to draw from strengths to capture opportunities, to overcome weaknesses and to defend from threats.