Essay Help Services

THH3113 | Bachelor of Tourism and Hospitality Assessment 3 | Management

Home Recent Questions THH3113 | Bachelor of Tourism and Hospitality Assessment 3 | Management

Dalton Events have got offers for events to be conducted during the Christmas holidays in different cities. The DOSM has got offers from two different organizations to conduct the event. The possibility is that they can only accept one offer as they are all on the same day in different suburbs.

As the revenue manager of Dalton Events Australia Pvt Ltd, events management company based in Melbourne, you are asked by your DOSM to critically evaluate the following and report on the same by categorizing costs and critically appraise & evaluate cost drivers with emphasis on cost drivers in relation to which offer is best acceptable for the business.

1. The First event is a trade show to be held in Melbourne on the 20th Of December. The event is all about One massive day of tattoos, art and entertainment, the venue chosen in the Melbourne Exhibition Centre. International tattoo artists together under one roof to showcase their work. Visitors will have the chance to meet their next (or first!) artist, research the latest trends, and even treat themselves to a tattoo on the spot. Their requirements on that day of the event are as follows.

1. They need a rock band to play from 10.00 am till late at 6 pm

2. Video Production

3. Event Staff

4. 3000 chairs

5. Signages

6. Social media marketing

7. Light refreshments ( soft drinks and snacks)

They are expecting: Participants: 8000 Visitors and 300 Exhibitors. The venue rent would be paid by the Australian Tattoo Association thus Dalton Events has to only collect the entry fees and provide their service as an event organiser. These are the following information that Daltons DOSM has researched and collected from last year's event that was organised by another company. The entry fee was $135 per ticket


2. A second event is a YOGA event in Melbourne Showgrounds by the world-famous Yoga trainer Vasudev

DROP-IN MEDITATION: The YOGA sessions are from 10.00 am till 5 p.m. In each class, a different aspect of meditation is explained. Yoga Instructors would provide more information and no age limit is mentioned. No meditation experience is necessary, the classes are suitable for beginners and experienced meditators.

Everyone is welcome the event on the show grounds. The entry fee collected last time was 122 $ Their requirements on that day of event are as follows.

1. They need an Indian classical band to play from 10.00 am till late at 5 pm

2. Video Production

3. Event Staff

4. 8000 mats

5. Signages

6. Social media marketing

7. Light refreshments (soft drinks and snacks)

8. Yoga mats

9. 20 live Display screens

(The requirement is the same except changes is few)

They are also expecting: Participants: 8000 Visitors and 300 Exhibitors. The venue rent would be not be managed by the Australian Yoga Association thus they Dalton Events has to understand that they need to collect the entry fees and provide their service as an event organiser. These are the following information that Daltons DOSM has researched and collected from last year’s event that was organised by another company in which the providers are not satisfied with their service last time. There are 3 other big event organisers also tendering for this.

The DOSM wants you to Investigate, analyse and differentiate cost related to pricing and cost control techniques according to the various cost drivers and behaviors the costs that can be controlled and reduced to make more profit by not compromising on service.

Required:

Task 1: Categorize costs and critically evaluate which costs are cost-driven. (sales driven) (750 words) (10 marks)

(Categorise the cost according to the cost drivers and explain the DOSM what are the cost-driven expenses)

Task 2: Differentiate cost related to the pricing and cost control techniques according to the various cost drivers and behaviours (750 words) (10 marks)

Evaluate and analyse which costs are directly related to pricing and the cost control techniques on how these costs can be controlled so that they can earn more profit

Task 3: Discuss with emphasis on cost drivers in relation to which offer is best acceptable for the business ( 15 marks)

(Considering the estimated expenses for the business calculate the entry fee per person considering the DOSM prefers 35% margin on the total cost estimated for each event and analyse the individual event to estimate and tell how many tickets they need to sell so that they can break even. Also analyse and find out which event is going to be profitable to accept and how as a Revenue manager you can come to the decision of choosing one event )( please use Excel program where possible to analyse and budget the cost and pricing and copy your findings to word and write your report accordingly)

Presentation with no errors is awarded 5 marks

(you can use Microsoft Excel to work on your assignment and import it to Microsoft word when writing your report . Please use proper referencing where needed using APA style)

Similar Posts

Order Now

Latest Reviews

Facebook

Payments And Security