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BIZ104 | Customer Experience Management Assessment 3 | Management

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Context

This assessment task is designed for you to reflect on assessment 2 of your chosen organisation to provide concise recommendations on how your organisation could become more customer-centric. To do this, you will apply your knowledge and understanding of key concepts that shape the customer experience covered in all the modules of this subject.

You are required to submit a recorded presentation that shows you on camera as well as visual aids (i.e. powerpoint slides). This provides you with an insight into what may be part of your job role in the future.

 Instructions

To complete this assessment task you need to consider the feedback to your assessment task 2 to propose concise recommendations on how your chosen organisation could become more customer-centric and better prepare for the future of customer experience management. Your presentation must be in a video format (i.e. mp4, MOV, etc.) for uploading into Blackboard.

This assessment involves the following activities:

1. Introduction

Introduce yourself, your chosen organization and the purpose of your presentation topic. Briefly justify the relevance of the presentation topic to the organization’s industry.

2. Propose and support your recommendations on:

How the organization can customize its products/services How the organization could become (more) customer-centric

How the organization could prepare better for the future of customer experience management.

3. Conclusion

Provide a brief summary of your overall recommendations.

4. Reference slide

References must be listed using APA 6th ed. referencing style.

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