Complete a Value Chain Analysis, PEST and SWOT for your organisation, plus analysis of the potential competitors and allies supplied in the case study. You are also required to review competitors/allies to MacVille, as described in the case study.
For the provided case study, you are required to complete the following for your organisation:
1. PEST analysis (including a review of legislation impacting on MacVille).
2. SWOT analysis (including an evaluation of the value-chain).
3. Identify and describe existing and potential competitors/allies, then summarise the strengths and weaknesses of each.
Once you have developed these materials, you need to meet with your supervisor (your assessor) to discuss and confirm the analysis you have completed, together with the summary of potential co-operative venture allies. Take notes in the meeting with your supervisor and make any changes as suggested by them, before submitting your final version.
You must provide:
â— A completed set of analysis (PEST and SWOT).
â— A review of existing and potential competitors and allies.
â— A review of potential allies and a statement of their alignment with organisational values and tender requirements.
â— Summary notes from the meeting with your supervisor.
Your assessor will be looking for:
â— Evidence that you have analysed and identified the needs of the case study, and reflected these in the reviews and summary notes you have developed.