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BSBIPR601 | Develop and Implement Strategies for Intellectual Property Management | Management

Home Recent Questions BSBIPR601 | Develop and Implement Strategies for Intellectual Property Management | Management

Activity 1

Question 1

Describe (explain in detail) four forms of Intellectual Property that can be used to protect Intellectual Property (eg., trademarks)

Question 2

Discuss two different approaches for managing Intellectual Property, their advantages, disadvantages and any possible risks.

Question 3

List three forms of legislation or regulation that prescribe (set out) an organisation’s Intellectual Property rights and responsibilities.

Question 4

What are some examples of internal and external sources a company can consult to obtain information and advice on Intellectual Property?

And what kind of information and advice can these parties provide the company?

Activity 2

Question 1

Describe two types of Intellectual Property used by Coca Cola or Nokia and the product or Intellectual Property they protect.

Question 2

Describe two ways Nokia or Coca Cola could (or do) commercialize their Intellectual Property.

Question 3

Identify barriers Nokia or Coca Cola might face when implementing strategic decisions about Intellectual Property, and discuss what actions they can take to reduce these barriers.

Question 4

Discuss examples of organisational policies and procedures companies can implement to manage Intellectual Property.

Question 5

Why do you think it is important to consider an organisation’s strategic and operational goals when determining its Intellectual Property requirements?

Question 6

Identify a company whose Intellectual Property Strategy you consider is best practice, and explain why you think it represents best practice.

Summative Assessments

The summative assessments are the major activities designed to assess your skills, knowledge and performance, as required to show competency in this unit. These activities should be completed after finishing the Learner Guide. You should complete these as stated below and as instructed by your trainer/assessor.

Skills, knowledge and performance may be termed as:

- Knowledge – knowledge requirements, required knowledge, essential knowledge, knowledge evidence

- Performance – evidence requirements, critical aspects of assessment, performance evidence.

Section A: Knowledge Activity (Q & A)

The Knowledge Activity is designed to be a verbal questionnaire where the assessor asks you a series of questions to confirm your competency for all of the required knowledge in the unit of competency.

Section B: Performance Activity

The Performance Activity is designed to be a practical activity performed either in the workplace or a simulated environment. You should demonstrate the required practical tasks for the unit of competency and be observed by the assessor and/or third party, as applicable to the situation. If the third party is required to observe you, you will need to make the required arrangements with them.

If necessary, for the activities, you should attach completed written answers, portfolios or any evidence of competency to this workbook.


Section A: Knowledge Activity (Q & A)

Objective: To provide you with an opportunity to show you have the required knowledge for this unit.

The answers to the following questions will enable you to demonstrate your knowledge of:

- describe types of intellectual property as they relate to the organisation

- give examples of options for commercialisation of IP

- outline typical barriers to making and implementing strategic decisions about IP and possible strategies to address them

- explain the typical advantages and disadvantages of alternative approaches to managing intellectual property

- identify relevant legislation and regulations relating to the organisation’s intellectual property rights and responsibilities

- outline internal and external sources of information and advice relevant to intellectual property.

Answer each question in as much detail as possible, considering your organisational requirements for each one.

1. describe types of intellectual property as they relate to the organisation

2. give examples of options for commercialisation of IP

3. outline typical barriers to making and implementing strategic decisions about IP and possible strategies to address them

4. explain the typical advantages and disadvantages of alternative approaches to managing intellectual property

5. identify relevant legislation and regulations relating to the organisation’s intellectual property rights and responsibilities

6. outline internal and external sources of information and advice relevant to intellectual property.


Section B: Performance Activity

Objective: To provide you with an opportunity to demonstrate the required performance elements for this unit.

A signed observation by either an approved third party or the assessor will need to be included in this activity as proof of completion.

This activity will enable you to demonstrate the following performance evidence:

- identify and analyse information from a range of sources to determine

   • legislation, regulations and organisational policies and procedures relevant to intellectual property (IP)

   • IP requirements in relation to organisational strategic or operational goals

   • current industry best practice of IP management

   • implications and/or strategic advantage of adopting particular approaches to managing IP 

- develop and evaluate a strategy for managing intellectual property that complies with legislative requirements and organisational policies, goals or plans 

- develop and present a business case to decision-makers

- implement, monitor and evaluate the strategy and its implementation and make improvements as appropriate

- consult and communicate effectively with stakeholders to establish, evaluate or implement the strategy.


Assignment Questions:

Develop an Intellectual Property Strategy for Apple’s new iPhone, layout circuitry, and the slogan:-

Question 1

Describe what types of Intellectual Property you would use to protect each of these new Apple assets.

Question 2

What Australian legislation and regulations would apply to their IP Strategy?

Question 3

Which of Apple’s strategic or operational goals will this IP Strategy relate to?

Please state these.

Question 4

Present a brief Business Case for Senior Management and other key stakeholders on the need for an IP Strategy for these new assets that include: -

1. A description of the opportunity for the company

2. Briefly discuss the current market place for similar products

3. Present an Implementation Plan (can use your answer in question 5 below)

4. Discuss the benefits, disadvantages and possible risks associated with an IP Strategy

5. Describe the options

6. Describe the preferred option

7. Make a recommendation

Question 5

Complete the following table, the timing, who will be involved, and add two activities to the table:-

Question 6

Add two Key Performance Indicators to the following Monitoring and Evaluation plan which the company will use to evaluate the IP Strategy, and identify any improvements needed:-

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