In a fast changing and highly competitive world, businesses no matter what size, need creative, enterprising, and entrepreneurial people to help drive those businesses forward. This module aims to help you develop these key attributes through hands-on experience of enterprise in practice, and by using and sharing your knowledge to identify and create solutions to real challenges, through a business case study / project.
The module will demonstrate that being enterprising and entrepreneurial is about taking calculated risks, creating change, making a difference, and having a positive impact across society and communities, whether in business as an employee, Self-employed or through a social enterprise.
The module will provide you with a practical understanding of enterprise formation across different stages of business development and how to apply that practical knowledge to a business, freelance or to recognise them as employability skills.
The module will enable you to develop, execute, and present an appropriate enterprise or business practice exploration, whilst considering issues in relation to i.e.
Venture Creation, Business and Personal Values, Business Modeling, Intellectual Property, Marketing and PR, Finance, Pricing, Legal Aspects, Tax and VAT, Pitching and Presentations and Business Registration, Commercialisation and Business Planning.
Students are encouraged to be innovative and consider commercial audiences when developing their strategy for presentation. It is encouraged that a business manual will be developed as part of this process.
It is encouraged for Students to work in teams on a common business idea as part of this module.
The Entrepreneurial ecosystem
Strategic enterprise management, Business registration
New venture creation – business models, start-up selling, marketing, social media and PR
Entrepreneurial finance and managing risk
IPR and how to exploit it
Pricing structures, Crowd funding and VC investment
Networking and customer relations
How to calculate Tax and VAT
Cashflow, Bookkeeping, Personal survival planning,
Effective pitches and presentations
Critical thinking, analysis, evaluation and synthesis.
Identify and address strategic problems.
Develop cohesive and persuasive arguments.
Research appropriate periodicals, books, websites and other references to extract and draw together information and knowledge.
Research companies and draw out meaningful knowledge and conclusions from various information sources (e.g., from financial statements, Annual Reports, analysts’ reports).
Effectively articulate and persuasively communicate strategic issues both verbally and in written forms, instance in terms of analysis of strategic issues, report writing and delivering effective critique.
In addition, you will have had the opportunity to develop the following transferrable skills:
Written Communication - e.g., by through the summative coursework.
Interpersonal Communication - e.g., by using e-mail to communicate with other students and class leaders; discussing prepared material in seminars with both the class leader and other students in the group.
Oral Presentation - e.g., by explaining the answers to case study questions to other students and the class leader; in general, by actively participating in discussion during lecture sessions.
Planning, Organisation and Time Management - e.g., by preparing for classes; observing the strict assignment deadlines; downloading before the relevant lectures any required material from DUO; revising relevant material before lectures; preparing written notes and answers for case studies.
Problem Solving and Analysis - e.g., by applying the necessary analytical and qualitative/quantitative skills, as well as the ability to manipulate concepts in strategic management, in answering class questions and case study problems, and undertaking the summative assignment.
Initiative - e.g., searching relevant literature and information in preparation of lectures and the summative assignment.
Computer Literacy and Information Retrieval - e.g., by accessing and downloading teaching and lecture material from Blackboard; using e-mail to communicate with the class leader and other students; undertaking bibliographical search and information retrieval for classes and the assignment.
This module is assessed by means of a coursework assignment. The summative assessment will provide a test of the understanding and analytical skills acquired by students. As part of the summative coursework assignment, students will be expected to analyse, in detail, the business outline/plan of their chosen business / organisation in the form of an individual report. The word limit is set at a maximum of 3000 words inclusive. The summative assessment will require students to think critically, be able to analyse, evaluate and then apply concepts and theories taught during the module in their summative assessment. Ideally, students should apply their own research skills in finding information and use their own initiative to develop insights into Enterprise Development.
In completing the summative assessment coursework you may wish to contact small company owners for interviews or for information regarding Enterprise Development. You may seek to interview these by contacting them to arrange meetings or requesting they address questions over email. It is important to note that not all small Business owners are available or willing to do so and a lack of interviewing will not compromise your grades. However, you may feel you will better understand the business planning process through an interview..
This assessment method reflects conditions you will face when working for companies and when having to conduct strategic analyses of competitors or on behalf of clients (e.g., in consultancy). You will need to work under time constraints, you will not have full and perfect access to all information and you will need to make judgements based on analysis of data and information that you can get access to. Try to integrate information from across different analysis tools and methods for richer strategic insights.
Assignments should be typed, using 1.5 spacing and an easy-to-read 12-point font. You should use double-sided printing, and ensure that assignments are securely bound.
The word count should:
Include all the text, including title, preface, introduction, in-text citations, quotations, footnotes and any other items not specifically excluded below.
Exclude diagrams, tables (including tables/lists of contents and figures), equations, executive summary/abstract, acknowledgements, declaration, bibliography/list of references and appendices. However, it is not appropriate to use diagrams or tables merely as a way of circumventing the word limit. If a student uses a table or figure as a means of presenting his/her own words, then this is included in the word count.
In general terms, grades are awarded on a range of 0-100%. A mark below 50% indicates a Fail grade. Mark descriptors are given in the regulations.
Lecture material will be available on Blackboard at least one week prior to the commencement of the module. This will include all necessary case study material, suggested videos and the like.
The coursework assignment deadlines as well as any important announcements relating to the module will appear on Blackboard.
Suggested sources of data and information for assessment purposes will be placed on Blackboard along with hyperlinks where possible. This list is not exhaustive and merely indicative. Students will be expected to gather and collate data and information from multiple sources for successful completion of the assessment.
Students should consult the module entry on Blackboard frequently for updates.
The following material will be posted on Blackboard:
A copy of this handbook