Assignment Task [around 4,500 words]
Your business plan accompanying the presentation will be in the form of a report. It should be between 4,000 and 4,500 words long, with a maximum of ten pages of appendices.
The structure of the Business Plan should constitute the following Headings:
1. Executive Summary
2. The business & purpose
3. Product or service
4. Markets & competitors
5. Sales & Marketing plan
6. Management plan
7. Operations plan
8. Financial feasibility and plan (2-year financial projections – P&L, Balance Sheet, Cash Flow, break-even, start-up costs, and sensitive analysis)
9. Timescale, risks, and key issues to be addressed, Appendices.
Remember to outline the assumptions behind your forecasts.
All the major clearing banks have Business Start-up packs that will provide valuable guidance.
There are several books on “How to” do a business plan at local libraries that you can use.
Market Research 20
Resources – Strengths & Weaknesses 25
Business & Marketing Strategy 25
Financial Plan 20