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7COM1071 | Investigative Methods | Assignment 3

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THE ASSIGNMENT TASK:


You must complete and attach the Assignment Briefing sheet to your submission with your student ID number. Failure to do so will delay feedback and marking.


Do not put your name on your submission. This assignment MUST be entirely your own work. It will be checked.


A web developer is interested in how customers are using her online store.


She is interested in the following


a) How much time customers spend on web pages searching for goods and if this is related to how much money they spend shopping on the site.

b) The attitude of users to the website and if this is different between male and female users

c) If the attitude to the website is related to their spending

d) Any relationship between the ages of customers and how much they spend


Customer ID

Gender

Age (Years)

Attitude (1-10

Likert Scale)

Time spent (minutes)

Average spend (£)

Cust001

M

18

5

7.3

3.62

Cust002

M

27

3

8.2

4.67

Cust003

F

18

6

12.6

4.23

Cust004

F

26

8

31.3

5.62

Cust005

M

37

3

0.9

12.87

Cust006

M

45

5

1.7

8.45

Cust007

M

56

7

5.3

9.12

Cust008

F

35

7

9.1

6.34

Cust009

F

47

5

8.4

7.23

Cust010

M

17

6

1.4

5.12

Cust011

M

31

9

9.3

4.28

Cust012

F

45

7

9.7

11.45

Cust013

F

53

2

19.5

8.45.

Cust014

F

18

5

5.3

5.67

Cust015

M

53

6

14.4

8.12

Cust016

F

18

7

3.2

9.12

Cust017

F

25

8

1.8

6.33

Cust018

M

61

6

9.5

8.12

Cust019

F

27

7

0.7

9.12

Cust020

M

19

5

3.1

2.12

Cust021

M

24

8

6.3

4.76

Cust022

F

41

6

9.3

6.72

Cust023

M

35

3

7.2

8.12

Cust024

M

46

5

5.3

9.12

Cust025

M

51

6

8.1

21.32

Cust026

F

43

7

8.2

4.23

Cust027

F

36

9

21.3

7.12

Cust028

M

17

6

51.5

6.13

Cust029

M

21

4

3.1

5.29

Cust030

F

35

6

5.2

5.11

Cust031

F

63

3

6.3

13.12

Cust032

F

16

5

17.3

12.32

Cust033

M

24

2

7.2

4.19

Cust034

F

25

7

8.1

5.23

Cust035

M

33

3

9.4

7.19

Cust036

M

35

3

2.5

7.23

Cust037

M

41

2

4.1

9.12

Cust038

F

35

5

5.2

6.72

Cust039

F

43

7

5.3

7.12

Cust040

M

47

4

7.1

8.13

Cust041

M

18

8

6.3

4.12

Cust042

F

49

5

8.1

8.17

Cust043

M

18

7

9.2

5.12

Cust044

F

61

6

12.7

9.84

Cust045

M

34

6

21.0

6.13

Cust046

F

18

3

8.3

5.62

Cust047

F

26

5

6,2

7.46

Cust048

M

35

7

4.2

8.13

Cust049

F

38

6

15.3

8.37

Cust050

F

42

8

12.1

9.18



1. Generate hypotheses for a, b, c and d above (1 sentence per hypothesis) state whether it is a null or alternate hypothesis and 1 or 2 tailed. (2 Marks)

2. Provide descriptive statistics for the above data (2 marks)

3. List the statistical tests you would use to test the hypotheses for a, b ,c and d above (2 marks)

4. Using SPSS carry out the statistical tests. Show the results of the tests. (2 marks)

5. Explain whether they support or refute your hypotheses? (2 marks)

6. Provide a title for your study (1 mark)

7. Write a 200 word abstract summarising the study and its findings (3 marks)

8. Explain your sampling strategy in detail giving reasons (max 200 words) (3 marks)

9. Explain in detail your method for the above study (max 200 words) (3 marks)

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