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MGF5928 | Strategic Report Marking Rubric Assignment | Marketing

Home Recent Questions MGF5928 | Strategic Report Marking Rubric Assignment | Marketing

In response to Cambridge Analytica scandal, Mark Zuckerberg (CEO/Chair/Founder) and Sheryl Sandberg (COO) mapped out six-point plan. Students should critically analyse whether these strategic responses could help them to grow and rectify the breach of trust/privacy.

Additional guidelines:
● Students are required to incorporate theories/concepts/models and illustrative examples MGF5928 Strategic leadership - Semester 1 (S1-01) - 2019 15
● Students are required to incorporate theories/concepts/models and illustrative examples wherever necessary.
● The report must be well-structured and well-argued. The clarity of expressions and the consistent use of references must be maintained throughout the assignment.
● Referencing and other structural issues must be maintained carefully. Assignments with incomplete or incorrect referencing will be penalised. The APA style is preferred.
● Students are encouraged to conduct adequate research in order to find relevant information to support their arguments. Accordingly, they are advised to consult leading academic journals as well as business periodicals.
● You need to make reference to at least 10 (ten) academic journal articles.
● It is important that the assignment reflects a student's own understanding of relevant literature. An effective integration of these materials to the discussion is also vital that could primarily be achieved through the use of appropriate referencing.

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