Measurable Organizational Value (MOV)

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MOV and its Steps

The initial phase of a project begins with the conceptualization of the project's purpose, and the overall measure of the project’s success is known as measurable organizational value (MOV). The measurable organizational value is the objective of the project, and it is used to characterize the value that will be delivered to clients through the project. In order to provide a real incentive to the association, the task must be aligned with the organization’s mission, vision, and strategy. MOV is a topic of Project Charter, which is studied by Charles Sturt University.

Article Summary

MOV (Measurable Organizational Value) is mainly used to characterize that value to be delivered to the customers through the project. This article emphasizes on various steps associated with MOV such as development of correct measurement, identification of desired area regarding impacts, estimation of desired value about the project and criteria that need to be considered for MOV. The main objective of this article is to describe the overall role of MOV in any project and its role in measuring the project success.


Measurable Organizational Value (MOV) must:

  • Be clear

    If the measurable organization value (MOV is acting as a measure of success, it must be verified at the end of the project. It does not mean that the MOV is immediately fulfilled in the complete direction of the task when the element, service, or system is delivered to the clients. Generally, there will be a period of time that can last seven days, a month, or even a year before the full evaluation of MOV. Regardless of this, the association must evaluate MOV to find out if it has received the value that it has expected.

  • Provide Value

    Time and assets should not be delivered to the project unless they can provide better value to the organization.

  • Be measurable

    An estimate gives reasonable meaning to the achievement of the majority of the project stakeholders.

  • Focus on

    A set of reasonable and established MOV expectations for the stakeholders of the project. MOV must be feasible and worth doing.

Following are the steps, which can effectively define the project’s MOV:

  • Develop the correct measurement:

    After understanding the value that the project will provide to the organization, the next step is to build a measurement or a set of metrics that provide a target or order to project teams, methods to evaluate the tasks, etc.

  • Identify the desired area of impacts:

    A project can affect the relationship with the organization from many points of view such as client, strategic, financial, operational, and social. Hence, the areas of impact should be judiciously identified.

  • Estimate desired value of the project:

    When the desired area of the effect is identified, the next step is to make a decision on the desired value of the project that will be delivered to the organization.

  • Criteria of Measurable organizational value

    Each project must be made after considering its impact on measurable organizational value. For example, if the option of another site is included in it, it should be included only if the component increases the value of the organization.

  • Including value

    Not as an evaluation of a project based on a return on investment, a measurable organization value is used to evaluate the task in terms of its business value.

  • Agreement

    Project stakeholders must agree on the measurable organization value as a part of the organizational procedure of the company so that they can focus on the required results throughout the life cycle of the project. Each member will have personal participation in the establishment of at least one MOV that best suits their motivation.

  • Verification

    All measurable values of the organization should be obvious and reliable. If there is no possibility that the project activities contribute to achieving the perfect result or the acceptance of the benefits, then the project is considered a successful project. The project team confirms MOV at the end of the project and classifies the project as a success or failure.

Article By:

Charles Brian

Having earned a degree in IT Security Management from the Northwestern University, Charles Brian is a techno- geek. Along with working for the top management firm, he loves to share his expertise with the students by offering online management assignme

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What is measurable organizational value?

MOV is the defined goal of a project, which is used to determine a particular determined value that a particular project will provide to the respective client. To be able to calculate the real value, the project should be well aligned with the company’s objectives.

How to write measurable organizational value

MOV is written by defining desired area of impact, desired value of project, appropriate metric, setting expectations, evaluating project success, setting time frame for MOV and summarizing the MOV in a clear and concise manner.

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