Qantas airlines is an Australian airline established on November 16, 1920. It is one of the third oldest airlines in Australia, after KLM and Avianca. Qantas is the acronym of its original name “Queensland and Northern territory aerial services”. It is also known as “The Flying Kangaroo”, which shows the features of the place and services. The operations of airlines, began in March, 1921. The main hub of Qantas airlines is Sydney airport and holding the major share of the airlines market, as in March 2014 Qantas was holding 65% share of the Australian domestic market and 14.9% of passengers going in and out of Australia are carried by Qantas. The operations of Qantas are diversified in forty destinations in the world and it has eighty-one connections in these 40 locations. The workforce of the company is constituted of around 28,000 people globally. Qantas is a dominating airlines market of Asia and New Zealand. Company has classified its operations in different segments. The branding of Airlines is as follows:
Qantas: The brand is famous in Australian domestic and international flights. This brand is mainly working on the operations and marketing related to customers within local and international areas.
Jester: This brand of Qantas operates mainly in Australia, Japan and Asia. The brand is named as per the location such as Jester Japan, Jester Pacific and Jester Asia.
Qantas Freight: This brand of airlines includes air cargo and business flights services operating various segments and areas of business such as Qantas freight, Star Express brands and Australian Air express.
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Organizational structure of the company
The success of the company is determined by the fundamental strategies adopted by the company. Qantas is the best example of the company having effective structured fundamentals, strategies and leadership styles. The structure of an organization determines the responsibilities, powers and roles of all the members of an organization. Qantas has adopted both the centralized and decentralized organization structure. Company has various subsidiaries and all the responsibilities and authorities of the subsidiaries are handed over to the respective heads of subsidiaries. Thus, the heads or executives will assign the duties to the employees in their department or subsidiary. As, the business of Qantas works on different parameters, domestic and international. Thus, the framework for the varied areas of business have to be designed differently. To manage their wide business, company have adopted the matrix type of business structure. The top management of the company constitute of corporate governance of the company, the executive level of management, which are responsible to design the mission and vision of the company and the goals of company establishment. The top management delegate the authority and responsibility to the various departments of the middle level management. The departments constituting of administrative, project management, finance, marketing, human resource (which follows human resource lifecycle) Thus, the head of each department is responsible to perform the duties and get the work done form the employees of their respective department to achieve the common goal of the company. The leadership style followed by the international company is the flexible leadership style any particular style cannot be followed. Due to wide coverage, Qantas is the hub of diversity in all perspectives, thus, the top management provides the directions to the overall company and formulates rules to follow such directions, thus it is an authoritative leadership style. Despite of this authoritative leadership, company shows the participative management attributes
which can be shown in the following decisions of the company:
Vision of the company: The company have the vision to provide the direction, strategy and guide the employees in the execution of their tasks.
Diverse management: Qantas has the diversity in all the perspectives of functioning of company such as skills, education, views, thus it has provided the flexibility of the operations to get the benefit of the wide diversity of the company and achieve the objectives of the company in an effective manner.
Open discussion with employees: the company follows the practice of open discussions in the meetings, and seeks opinions of the employees. Thus, the participative leadership is promoted in these activities. The company is in the view, that the actual work has to be done by the employees, therefore, they must participate in the decision making of the company and follow the management by objectives approach.
Collaborative approach: the management of Qantas believes in the open, honest and collaborative leadership. The open style of leadership of the company provides the motivation to the employees with the feeling of being a part of the company, the objectives formulated with the participation of the employees will ensure higher levels of performance.
Conclusion: Qantas is an international airlines company having a wide diversity in their operations due to workforce acquired form different areas, thus it becomes a huge strength to the company that they can use to become the market leader. Thus, they follow the combination of leadership styles to get the edge.
Organization Structure: Qantas Case Study. (2019). Retrieved from https://myassignmenthelp.com/free-samples/organization-structure-qantas-case-study
Qantas Management Structure | Editable Flowchart Template on Creately. (2019). Retrieved from https://creately.com/diagram/example/ilf3d0jl/Qantas%20Management%20Structure
Org Chart Qantas Airways. (2019). Retrieved from https://www.theofficialboard.com/org-chart/qantas-airways