An essay to elucidate the impacts of Social media
Being connected with people all around the world is the biggest blessing of technology. It is the advancement that has given humans the very capacity to witness the beauty of the world, by sitting at home itself. This upgradation of life is a certain and a subsequent effect of the internet, which has in many ways blown away the minds of the people. Along with bringing comfort and ease, technology has upsurged the standard of living of people of the Globe. Though not everyone can go and personally experience these facts, the emergence of social media has bridged the gap. It is through social media pages and websites that people showcase and share their experiences about their lifestyle and momentarily changes they go through each day. It has become an infotainment source, which fills the mind with hundreds of updates.
Social media can be defined as a platform which gives opportunities to millions of people around the world to engage into the practise of social networking. These can constitute websites or the web based applications which allow users to share pictures, videos or written content on any topic on their social media page. The content shared further has the tendency to get multiplied depending upon the followers and the social network of the respective social media account.
What is social media?
As defined above, social media is an online platform that provides an individual the space to share his professional or personal experience with the world. It is one of the most advantageous mediums that facilitates a human with the best knowledge from various sources across the globe. The medium of sharing information is formal as well as informal, depending upon the type of social media, a person chooses. In fact, with the evolution of time, social media has also been used for professional networking. There are many social networking pages, which guarantee positive career opportunities for people.
One of the very prominent examples, which is highly popular across the globe is Linked In. This is a platform, which is highly appreciated by the people of the world. Also, it is one website that is immensely popular among professionals. It has even become a place where people can look for better job opportunities. It has even become one obvious choice for people who want to grow in their careers. Moreover, the career graph has always been believed to go up with the kind of professional help that is provided at this platform.
Advantages of social media
For an individual, a student or even an organisation, the advantages of social media are immense. These generally vary as per the person who is using social media. In general, a person may witness the following benefits:
Expanded reach to people
Social media platforms like Facebook, Instagram and snapchat have multiplied the reach of people to great extents. It is with the help of this communication tool that businesses are able to expand their audience. In fact the altitude of marketing that a brand gets through this medium is truly remarkable. The numbers of the reach are far more beyond the expectations of a common man. A very simple example of the millions of views and likes on Youtube videos can feed the answer to the impact of social media.
Updates about all the new launches
The power of social media is impeccable. It is the unsolicited yet overwhelming response of social media that makes it more applaudable. A man sitting in any part of the world gets through the news of the launch of his favourite product and the brand in a matter of seconds. The company just needs to post it on their social media pages and the followers get an instant update about the launch. This quickness and the effect of social media is highly advantageous for the flourishing of any business type. But, to maximize the effectiveness of such platforms it is essential for businesses to collaborate with social media agencies to enhance their campaigns
From as small as the business of spices to a clothing or machine manufacturer, a company just needs to target the right audience. Rest is a procedure that follows very smoothly (Rubtcova, & Pavenkov, 2018).
Great source to fetch ideas
The amount of information anyone gets through their social media accounts is way highly remarkable. With the new information, also comes the unique ideas. It is like digging more into the new concepts to generate even better versions. Also, when the ideas get floated, it gives the conceptualiser a fresher and first handed feedback. Further, the feedback can be another very dependable source to get ideas from.
Also, not to miss ideas are the basis of any business form. One can have ideas from anywhere. These ideas are the backbone of a strong and attractive business route.
A much recognised and dependable global platform
Social media platforms do not only give the opportunity to expand and explore. But these also come very dependable mediums. The platforms like instagram, twitter, youtube have an exceptional performance report. These have a well built system of approach, which if followed systematically can yield great results for the user. Moreover, the popularity of the social media applications or websites is not confined to any location or age (Rubtcova, & Pavenkov, 2018). One can see children as well as adults making conscious use of the social media platforms. This ensures the farsighted reach promised by the various platforms.
Social media is a web based, highly transparent and an immensely beneficial medium of communication. Everything that is communicated by the company or a brand is visible on its social media page. A person do not has to actually make extra efforts to look for the services or the products offered by the brand. He can just surk through the social media pages and get hold of all the communications made by the company till date.
Further, the direct dealing with the executives of the brand is far more easy now. The occupancy of the social media in communicating with the clients has proven to be a great success. The customers can now simply visit the social media pages and write their feedback (Rubtcova, & Pavenkov, 2018). Moreover, the response is readily sent back by the company. This adds convenience and directness to the service of the clients.
Disadvantages of social media
Along with providing various advantages to the people of the world, social media also has various disadvantages. These advantages are actually the changes in the lifestyle, which have happened due to the constant dependency of social media applications. Few of the disadvantages are mentioned below:
Lack of emotional connect
One of the major disadvantages of social media is the gap it creates in developing the emotional side of a person. It binds a person in a world which is far away from the depth of emotions. Moreover, the habit of talking to people online takes away the very ability to form a personal connection. This is completely opposite to what a person accomplishes during a regular face to face communication.
In addition to this, the authenticity of a person is always at stake when communicating through social media. It does not exhibit the same reliability that a person can have while talking face to face with the other person (Alobaidi, 2018).
Increases dependency on virtual mediums
No idea comes straight from the mind, when it comes to the easy reach that humans have to their social media accounts. The dependency on social media is high due to the fact that it is readily available. The online presence of every single person and information makes it super convenient for the user to process the work. This stops the person from using his mind and he stays dependent on the online sources.
Increased screen time
This is one factor, which concerns the parents of every child. The children have started to spend more time on laptops, I pads or mobile devices. These put more pressure on the eyes of the children and they tend to develop eyesight problems. Not only children, elderly men and women also have to wear spectacles if they do not limit their time on screen.
No real life friends
With more virtual life, the space for real life and friends gets reduced to a great extent. Moreover, the introduction to new technologies and enhanced lifestyle trends leaves very less time for making actual friendships. This is also because of the decreased time span that people spend outside the online world. The more the people get close to the internet spaces, the more they get trapped into the aura of online friendships.
Increased health problems
All the points discussed above ultimately leads to distorting the time graph that a person spends doing physical activity. The decline in the physical exercises at the end puts the body into a bad shape. With this unnatural weight gain and more intake of ready to eat food, comes the health problems (Rubtcova, & Pavenkov, 2018). These problems generally put a toll on the overall mental and physical stability of a human being. However, the worst is that children are getting addicted to these habits and it is posing serious consequences on their health.
Social media- a tool to boost children’s communication skills
The web of social media is ever expanding. From the small profile pages to enlarged social networking circles, the concept of social media has expanded to a great level. Moreover, this web has covered people of almost all ages and regions. Counting from adolescence to adulthood to being a fully grown man, every single person today has a social media account. This very growth has brought in various challenges for the human race. Not only are these challenges demanding but also very advantageous. These have proven to uplift the reach of the human mind and creativity at a level par than the traditional reach of any individual or community. This is further because of the unshackled ideology, the idea of social media is based upon. It actually does not withhold a person to a limit or beyond, to conduct any kind of experiment or exercise. However, as they say, with advantages comes the disadvantages too. Same is the case with social media. This article arguments the fact that social media is one instrumental virtual figure which is devising an opportune career graph of the children of today.
First and the foremost thing is that social media helps the children to boost their confidence. Unlike the traditional means of communication, children today have the opportunity to access the information worldwide. Also, through the social media contacts, they are easily able to multiply their network and then get the chance to exchange knowledge with thousands of people. Further, the feedback or the one to one response that any communication of the child gets, is one determining source to shape his personality. Moreover, it is the duty of every parent to motivate their children to be confident enough to be able to speak in front of others. By looking at the videos or content of accomplished children from around the world, a child automatically gets drawn towards the concept (Undiyaundeye, 2014). He then, himself wishes to achieve the similar heights. Moving further, social media has been considered to be one evolutionary tool which has boosted the self esteem of children. According to a study, 65% of the teenage children admit that they have experienced a boost in their self esteem with the comments they receive on their selfies and pictures they post on the social media. While 40% also said that social media gives them the platform to present their best self to the world (Dahl, 2014).
The second and another benefit of social media is that it is a source of abundance. For children, one can get access to unlimited information. Not only the medium itself provides great inputs and ideas to develop the personal and professional skills of children. But the social networking web that it helps the children to reach onto, is yet another very significant source of knowledge. The people, professionals or the leaders that a child comes into contact with, on mediums like facebook or LinkedIn, plays an elementary role in shaping the child of a career. Most importantly, the access to the information on websites like LinkedIn is not limited to just people who are in the working sector. But, the students who are willing to take a dig into any of the courses related to a profession can actually have a sneak peek into the professional world through these platforms. Also, it gives the opportunity to have a direct conversation with the leaders of the world, who play an imperative role in guiding the children towards the right path for their life. In addition to this, (Abbas, Aman, Nurunnabi, & Bano, 2019) presented the strong relationship between creative and antithetical characteristics and evaluated that social impact on learning behaviour of students in universities.
On the other hand, there are people who believe that social media has deteriorated the lifestyle of children. It has put many adverse effects on their mind and actually has stopped the natural progression of an individual’s intelligence. This comes with the fact that children tend to spend maximum hours of their day surfing the net or talking to people on social media sites. This acts as an obstacle to the growth of their mind. Many times, this makes the child think unidirectional. This is also because by having a certain kind of group on social media, a person gets to see respective types of posts only. This in every way limits his choices and puts him forward as a submissive and an introvert person.
Further, the opponents of social media also state that a child develops aversion towards real friends and people. He develops an attitude which is anti-social. More oftenly, the children who spend long hours on social media distance themselves from the real world. They actually do not find themselves comfortable between the real people. It is because they get used to speaking or conversing with unknown people on virtual platforms. According to a study done by Pew Research Center, out of the total, only 33% of children confirmed that they have a face to face conversation with their friends on a constant basis. While 54% of them said they text their friends once a day (Suliveres, 2014). These figures highlight the fact that children need to be distracted from the new habit of spending long hours on social media applications. This needs to be a joint effort that comes from the groups of friends as well as parents at home.
As a conclusion, it can be said that though social media has some negative effects on the children, its advantages cannot be ignored. The use of social media as seen above is highly beneficial for the overall personality of a child. He gets the ideas to sharpen his skills sitting over the internet only. However, the use of social media should be limited for every child. It is the duty of parents to ensure that their children are not entirely dependent on the internet. They must encourage their children to strike a balance between social media and real life physical activities. This can safeguard their children from getting over indulging into the fascinating world of social media. Further, these steps can ensure a happy world with enlightened and playful children.
The people are highly dependent on social media. In fact the present situation of pandemic has brought every single person on social media. These are the times when the actual importance of social media has become known to people. Therefore, the need is to simplify the approach and develop a balanced attitude in visualising towards social media. These must be done keeping in mind the above discussed and many other advantages and disadvantages of social media.
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