Articles on Research and Case Studies on Management & IT

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Coles Australia marketing strategies analysis

This article talks about the Coles Marketing strategies and marketing plan. Coles supermarkets Australia is known is considered as a huge retail Giant, which was established in 1914. The article elaborates the goals and objectives of the organization and also includes the discussion about the market analysis of Coles. Moreover, Coles marketing strategy is elaborated in the arti...


Marketing Analysis of Bounce Fitness

Bounce fitness was founded in the year 2001 with a single aerobic studio by Margaret house. However, with the passage of time, it has grown and now have four fitness centres in the cities of Brisbane, Sydney, Perth as well as Cairns. The fitness centre provides premium services for wellness and fitness in Australia. It provides fitness training, coaching as well as other simila...


Marketing strategy of Boost Juice

Boost Juice is a famous Australian juice company founded in the year 2000 when its first store opened up in Adelaide. This meticulous article delves deep into the marketing strategies of Boost Juice that have been critical to the prolific success of the juice brand which today is one of the biggest companies in Australia’s food and beverages industry. As a part of discuss...


Boost juice marketing plan (STP and 7 Ps) and recommendations

The article provides the information regarding the business and market analysis of a reputed organization Boost Juice located in Australia. The detailed review about 7Ps, which have been adopted by Boost Juice for enhancing its competitive edge is also given in the article. The end section of the article provides some recommendations that would help Boost Juice in enhancing the...


ERP- its advantages and disadvantages

Enterprise Resource Planning is certainly essential to be implemented logically in an organisation, It simply helps in the proper planning and management of an organisation’s working style. Alsio, it is an effective medium which helps in simplifying the communication process throughout the organisation. This article enlists the types, advantages and disadvant...


4G network and its distinctiveness

Technology has made it possible for people around the world to stay connected with each other. It is with the help of continuous advancements in networks that mobile and wireless networks are easily accessed by people.This article provides an in depth detail about 4G networks and its differences from the 3G and 5G networks. The information provided in the article can prove to b...


OSI Reference Model, its difference and layers description in detail

The main agenda of this article is to discuss the ‘Open System Interconnection Model’ also known as OSI model. Basically, this is a conceptual model which is mainly used to scrutinize the flow of data with respect to its seven layers. Further, this model characterizes several computing functions directly into the universal set of rules as w...


Feasibility Study and its types

Feasibility study is an imperative aspect linked to the design and development of software. It is a step that is implemented after gathering all design and development requirements from the client. There are various types of feasible studies that can be carried out during the development of software, all of which have been explained in an intelligible way in this article.


E-Healthcare and My Healthcare Record System

The advantages of the healthcare system have grown manifold with the services being transmitted to the online platform. Additionally, the e- healthcare system allows the patient as well as the doctor to access the information remotely. Along with this there are many benefits provided by the e- healthcare system to its users. Further, the facility of My Health Record is yet anot...


Cyber Security, its types and advantages

Cyber Security has become a concern for companies around the world. The increasing number of cyber crimes is pushing companies to adopt stricter security measures. To adopt the possible cyber security measures, one needs to understand them well first. This article details the importance, types, advantages and disadvantages of Cyber Security. It also provides credible informatio...

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